摘要 :
Past literature has identified low purchase rates of aviation voluntary carbon offsetting (VCO) schemes. A lack of credibility of such schemes has been identified as a key obstacle, yet little attention has been given on how to en...
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Past literature has identified low purchase rates of aviation voluntary carbon offsetting (VCO) schemes. A lack of credibility of such schemes has been identified as a key obstacle, yet little attention has been given on how to enhance perceived credibility. Using communication theory, this study examines effects of message framing on consumers' perceived credibility of aviation VCO messages. Data were drawn from a representative sample of 1680 Australians. The results revealed that spatial distance framing influences air passengers' perceived credibility of aviation VCO messages. Messages focusing on the influence of VCO programs on the environment of a local community obtain higher perceived credibility than those located in other countries. The study also found the interaction of spatial and temporal distance framing effects were different based on consumers' past purchase experience. The findings suggest how airlines should design messages and refine them based on consumers' past experience of aviation VCOs.
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摘要 :
Airlines have introduced voluntary carbon offsetting (VCO) products to encourage consumers to mitigate emissions from their air travel. However, literature has suggested a low VCO adoption partly because of low perceived credibili...
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Airlines have introduced voluntary carbon offsetting (VCO) products to encourage consumers to mitigate emissions from their air travel. However, literature has suggested a low VCO adoption partly because of low perceived credibility. This study investigates the impact of source credibility (expertise and trustworthiness) on air travelers' purchase intention for aviation VCO products. This is the first study to conceptualize and test the influence of source credibility on air travelers' carbon offsetting behavior using communication theory. Source credibility of a message directly influences air travelers' purchase intention of aviation VCO products in a positive way. Examining source credibility components shows that trustworthiness has a significant positive impact on purchase intention, while the impact of expertise is not significant. Theoretical and practical implications of the findings are discussed, which highlight the importance of improving source credibility, and trustworthiness in particular, to encourage consumers to mitigate air travel emissions.
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摘要 :
Community based tourism (CBT) offers many opportunities, however, conflict frequently occurs while developing CBT in communities around the world. Despite conflict limiting the potential of CBT, conflict management in CBT has not ...
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Community based tourism (CBT) offers many opportunities, however, conflict frequently occurs while developing CBT in communities around the world. Despite conflict limiting the potential of CBT, conflict management in CBT has not previously been systematically studied. To investigate conflict and conflict management during CBT, a linear model of conflict management was developed and subsequently tested through a three phase qualitative process: analysis of CBT literature, online international survey of 29 CBT stakeholders, and in-depth interviews of 23 CBT stakeholders. Results endorse the proposed linear model of 'conflict themes': an 'instance' of conflict, followed by a 'response', which results in an 'impact'. The rich data highlights the complexity involved, which was incorporated into the expanded model with three additional scenarios: 'new conflict develops', 'interrelated conflict themes', and 'simultaneous conflict themes'. The complete Conflict Management Model provides stakeholders with a tool to address conflict, thereby improving the outcomes of CBT.
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摘要 :
Environmentally extended input-output models have emerged as a new macro level approach to compile tourism carbon footprint inventories. Set against the traditional bottom-up method, this paper explains how environmentally extende...
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Environmentally extended input-output models have emerged as a new macro level approach to compile tourism carbon footprint inventories. Set against the traditional bottom-up method, this paper explains how environmentally extended input-output models can assist to address multiple aspects of tourism carbon management, and to review current applications for the system boundary issue, identifying variations due to carbon footprint definition, data, and the economic model itself. Recommendations are made on improving consistency of application through the tourism satellite account framework and the treatment of embedded emissions of imports. Last, we propose an agenda to integrate its procedure into national systems linking the sectoral carbon emissions of tourism with international climate commitments and progressing implementation of the Sustainable Development Goals.
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摘要 :
A concerning issue with Economic Impact Analysis (EIA) is that many EIAs give results for one year, without being explicit about how long impacts are expected to last. New tourism attractions should not be assumed to provide conti...
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A concerning issue with Economic Impact Analysis (EIA) is that many EIAs give results for one year, without being explicit about how long impacts are expected to last. New tourism attractions should not be assumed to provide continuing positive impacts into the future. For instance, the Giant Pandas at Adelaide Zoo generated a positive economic impact in their first year of residence (22% of a sample of tourists visited Adelaide due to pandas, additional tourism expenditure in the region was $27.7 million, with $2.3 to $4.6 million captured by the zoo); however, increased numbers visiting to see the pandas lasted only two years. Investment decision makers expected larger, longer-term economic benefits than eventuated, and the zoo experienced financial difficulties. This study provides advice for predictive EIA of new tourism attractions and prompts a call for tourism EIA studies to be explicit about the time period for which results are relevant.
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